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ABC Kids is the #1 place for Australian kids!

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ABC Kids creates a magical world where your children can learn, play and explore through our trusted programs, games, and activities.

We care about kids, and we value the trust that Australian families place in us to educate and entertain their children.

ABC Kids programs are broadcast on the digital channel ABC Kids daily from 5am to 7.30pm and available any time in the ABC Kids app.

You can find the most frequently asked questions about ABC Kids on our FAQs page. This includes questions about our website, apps and shows.

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What makes ABC Kids #1?

  1. 1.ABC Kids has the #1 Kids show in Australia. Bluey continues to smash viewing records with a combined total of 179 Million program plays since launch.
  2. 2.ABC Kids has the #1 kids’ app in Australia. ABC Kids is the number one video streaming app in Australia that’s just for kids.
  3. 3.For parents, ABC Kids is the #1 place for Australian kids. 97% of ABC Kids parents prefer their children using ABC Kids to other places where they may see advertising or inappropriate content.
  4. 4.ABC Kids is the #1 channel for Australian preschool children.
  5. 5.ABC Kids is the #1 trusted platform among ABC KIDS parents

Sources

  1. 1.Source: Oz TAM (5 City Metro) Consolidated 28 Data. Total People 1.1.2018 – 2.2.2020. Top Children’s programs ranked.
    Source: Oz TAM (Begin Event Play Data) 1st October 2018 – 11th March 2020.
  2. 2.Source: Nielsen Digital Panel; Australia; video streaming mobile apps for kids (ABC KIDS iview, YouTube Kids, ABC ME); January 2019 to January 2020; People 2+ desktop/laptop, People 18+ mobile/smartphone; Average Monthly Unique Audience.
  3. 3.Source: Q&D Wave 10 – November 2019 (n=1036)
  4. 4.Source: Oz TAM (5 City Metro), Consolidated 28 Data, Share to All%, Daypart: 0500 – 1930, 2019 W1-52. Children 0-12.
  5. 5.Source: Among a sample of n=957 ABC KIDS parents, 97% agreed that “ABC KIDS is a platform that I trust more than other platforms”.